Why so much hype?

The film creates a perfect balance between action and depth of basic needs, in the midst of an infertile atmosphere.

If you're interested in the topic at hand, you should just watch it and judge yourself because the reviews have gone very biased by people that didn't even watch it and just hate (or love) the creator. I liked it, it was well written, narrated, and directed and it was about a topic that interests me.

The joyful confection is coated in a sparkly gloss, bright enough to gleam from the darkest, most cynical corners.

Excellent acting and sound throughout -- no slackers, even in bit roles. Audience screamed during several scenes. A really good cross between Hitchcock and Alien! Vibrant imagination throughout entire film. Good job of making villain a truly vile and despicable character. Audience wanted to go after him, too! Perfect illustration of when you do bad things, they can come back to haunt you. Excellent special effects, particularly with newborn baby. Good lighting touches added to the suspense -- as did the soundtrack. For those who are truly into horror, I would highly recommend this up-and-comer. Several nice twists throughout the film.