Please don't spend money on this.

If the ambition is to provide two hours of instantly forgettable, popcorn-munching escapism, it succeeds.

There are moments that feel comical, some horrific, and some downright inspiring but the tonal shifts hardly matter as the end results come to a film that's perfect for this time.

A terrific literary drama and character piece that shows how the process of creating art can be seen differently by those doing it and those looking at it from the outside.

Morgan Spurlock has once again made an entertaining and laugh-out-loud movie. The movie is about how marketing, advertising, and product placement works and it follows the Super Size Me model of Morgan's experiment and how the experiment applies to real life. In The Greatest Movie Ever Sold, he goes on to show all of his clever contracts and funny ideas but he could have taken it a bit further. One thing he mentioned while making the deal with Pom Wonderful was that he would blur out all of the other beverages shown, I noticed only one scene where other beverages were blurred out. He had another scene where he was doing an interview and pointlessly had Ban deodorant on the table. He could've taken that to the next level and had more scenes like that.He did a lot of showing the making of the actual movie but could have shown more of how marketing actually effects the consumer.I found the movie to be great but too short. One thing's for sure: I really want to try a POM Wonderful.

STAR RATING: ***** Saturday Night **** Friday Night *** Friday Morning ** Sunday Night * Monday Morning Shocked at the way big name Hollywood blockbusters can get by by placing brand names in them, and at the way everywhere you turn these days people seem to be trying to sell you something, acclaimed rabble rouser Morgan Spurlock tries to make his own film, selling itself and getting promotion by selling out to as many corporate brand names as he can find. While learning how corporatism has robbed the heart and soul out of everything around him, Morgan finds his own heart and soul come to be ripped out by what he has set out to do.While the success of his 2004 indie hit Super Size Me could have launched him into the stratosphere and made him something of a cult figure, acclaimed film maker Morgan Spurlock would appear to have stuck to his small scale roots and continued down his path of exposing the dark side of corporations and consumerism. While he can be admired for sticking to the formula that set him down the road he's on, that's not to say his antics can't become tiresome, and I have to admit, despite the interesting concept and his good intentions, I did find myself becoming bored by the goings on in this film.I never really paid much attention before, but I have started noticing lately how the relentless and aggressive methods of advertising all around us can destroy the heart and atmosphere of wherever they are placed, with some even suggesting it may have played a part in last year's UK riots, so as well as an interesting idea, Spurlock also has a relevant subject matter at hand. It is weird how this doesn't feel it has worked as well as it could have, but the execution and the way he goes about it just fails to work. He ends up feeling not so much a sell out, but a no sale. **

Morgan Spurlock once again pushes the envelope of movie-making with a unique form of documentary. It's a movie-within-a-movie about product placement and it explores all the artistic and moral dilemmas that go with the territory. He gets both sides of the story from famous directors (J.J. Abrams, Peter Berg) to big time marketing execs (with often hilarious war stories from the trade). All the while, truly "showing" rather than "telling" the story of how commercialism and art intersect, and often collide. Its a meditation on the (often financial) struggle many artists feel to get their message out. Spurlock puts his reputation at stake as he did with his health in Super Size Me. He also manages to be highly educational and its a must-see for anyone who studies marketing or aspires to be a producer.Overall, its good natured, fun movie-making that's enjoyable through every scene. Spurlock is a talented documentarian with original style and flair that gets plenty of laughs.

After having seen the film then reading some of the reviews here then I think that most reviewers are completely missing the point.Which is: How do you go about making a film/documentary funded purely by product placement without sacrificing your artistic integrity, and how far would YOU go if your idea had to be compromised by the demands of your sponsors.(By the way, I worked in marketing for a multi-billion dollar corporation for 18 years, so I do actually know what I'm talking about) In the scene where MS is consulting his lawyer about the various demands that are being made by the sponsors, then you can see that nearly all of them are demanding the final cut (The permission to edit out what they don't like) of the film.Another scene shows an interview with the guy who "invented" product placement and the ways that he could influence the story to exclude a scene that featured Alka-Seltzer.So ask yourself this: Was this documentary influenced at all by the sponsors having the final cut? In the end titles it states that it wasn't, but was that just a get-out clause to protect the sponsors? Did we really see the documentary that MS meant to make or was it heavily influenced by the sponsors? So when you watch another film, then how much of that film was what the writer/director originally intended to make and how many scenes were influenced/changed/cut out completely to please the sponsors? That's the point I got from this, and to miss it is far worse than condemning the film for pointing out the obvious.Think about it.Cheers, Will