I like the storyline of this show,it attract me so much

Good start, but then it gets ruined

It's a mild crowd pleaser for people who are exhausted by blockbusters.

There are moments that feel comical, some horrific, and some downright inspiring but the tonal shifts hardly matter as the end results come to a film that's perfect for this time.

A great mix of satire, slapstick, cheesy romance and sentimentality, this movie uses an unlikely scenario to deal with themes such as westernisation, alienation in modern living, and romantic love.In all fairness, it doesn't really deal with any of them in any thorough way, but who cares? It's entertaining viewing. Its easy-going feel as a film is created by its low budget looking filming and sometimes acting, a feature that works as a plus, as the movie is not meant to be taken too seriously, though there are serious ideas in there. It's more a light hearted satire, for example, as the hostage situation gets underway, a small crowd gathers, soon growing into a large crowd with an uncanny similarity to a crowd of football (soccer) supporters. The makers use this crowd to represent the current popular opinion in Serbia, for example, when the police show up, they are boo-ed and insulted and called American backed puppets, the comedy element is added by the crowd chanting and clapping their insults as though at a game. Hard to explain, hilarious to watch.So in that sense, the movie is as much theatre as it is cinema, with no real attempt to be taken totally seriously. Overall a well rounded if not silly script, I'd recommend this film mostly on its story telling forte.

The movie is very simple, easy-going, a bit grotesque, and a bit melodramatic. And funny of course. Very suitable to watch once a year with your grandma if you have one. We have a supermarket in our town and, guess, the first time it opened (not so long ago, by the way), its alien atmosphere provoked people to behave in awkward ways. Now we are accustomed to such type of shops and the magic is gone.The music is too loud sometimes and can cause headache. But that's all right. It is supposed to be fiery and hectic. The presentation of the events is quite childish and there will be no problem to watch it together with little children in a kindergarten.7 out of 10. Thanks for attention.

Good movie.Perfect way of introducing both funny sides of the anti Americanism, and parasitic American immigrant 'investors' in Novi Beograd (not very successful urban idea regarding that part of Belgrade)…resulting in the best possible resolution in the movie. After all political turmoil, the aftermath of free trade, and facelessness of Super-American-Market had to result in something very tragicomic. Fortunately, there's love…perfectly blended the way Kusturica would do. I love this move, and the music, and the entire selection of actors. I personally saw few of those supermarkets, and this movie is like satisfaction. Honestly, I had fun watching this movie. Branka Katic is awesome actress, and if nothing else…you will definitely fall in love watching her performance.

Reading the other comments on this film I have to say I might view this film differently if I understood the current socio-political climate in Serbia or the mindsets of the peoples living there. While it had definite moments of social commentary and a few political digs thrown in, I watched this movie primarily as a commentary on what people are willing to go through to fit in and to stand up for the people whom they love.These messages, and the style of the film, are really universal and accessible. It is easy to fall into this film and get caught up in the quirky, somewhat unlikely, and very endearing situations the characters find themselves in. While I can't address the political issues that previous reviewers mentioned, I'm really surprised that (in one review at least) the actors were criticized on their performances. There were no Shakespearian moments or performance of a lifetime here, but all the actors were brilliantly expressive and kept up a live-on-stage vibe the whole way through. The dialog was witty and well delivered; there's a great interaction between the crowd that gathers around the supermarket and the police who are trying to coax out the hostage-taker.So, just what is this film about (no spoilers): Jagoda works at a new American-style supermarket. She doesn't really like her job (we don't blame her). "Just then" a guy with a rifle busts into the supermarket and starts taking hostages. We don't know what's up with this guy, is he crazy? ex-special forces? suicidal? Or all of the above? The "tension" builds up as the police, and a large crowd, gather outside. The situation inside goes from depressing to manic and everything along the way. It's quite a ride towards the final, inevitable showdown, where every character has a hand in the outcome.This film is a quirky story that encourages you to laugh at the ridiculous situations life throws at you.