Simply Perfect

If you don't like this, we can't be friends.

True to its essence, the characters remain on the same line and manage to entertain the viewer, each highlighting their own distinctive qualities or touches.

The story, direction, characters, and writing/dialogue is akin to taking a tranquilizer shot to the neck, but everything else was so well done.

Black and white satire of a Madison Avenue ad agency being taken over by blacks. They're headed by Putney Swope (Arnold Johnson) who is determined to change things. However he turns out to be even WORSE than his white predecessors. That's about as original as this gets.I'm sure this was considered daring and shocking in 1969 but it just seems silly today. The jokes are either unfunny (the president is a midget. HOW is this funny?), cruel or obvious and the film is full of unlikable characters. It's done in a very experimental way which makes it even harder to take...or understand. The movie just gets more bizarre and surreal as it goes along. The ending comes out of nowhere. To make it worse, with the sole exception of Johnson, ALL the acting is bad. Antonio Fargas (a regular in these types of films) is especially annoying as the Arab. This gets three stars because the commercial parodies (done in bright color) ARE amusing and there's a rare good line here and there. I heard this was a cult classic but this is more interesting than good. Skip it...unless you're in experimental 1960s films.

I have to admit I had never heard of this movie. I caught it last night on TMC. I thought it was hysterical. I laughed so hard and loved the ending. Image what a Marx brothers movie would like if they collaborated with Salvadore Dali and Malcolmn X and then all dropped LSD.Funny and edgy are two overused words these days, this movie sure has that plus about 200 IQ points of most comedies today and surrealistic to boot. I had to be up at 6:00 am and watched it until 2:30. I over slept and missed my obligations. Still worth it. I would not recommend renting it, I would recommend owning it. It was that good.The only warning I have is that so of the references are dated and might not be gotten by younger people. Bare with it and use your head.I would have to put it in my top comedies of all time.

Writer & director Robert Downey, Sr., a pioneer of the underground film movement in the 1960s, satirized the New York Madison Avenue advertising world with his avant-garde comedy "Putney Swope." Downey doesn't confine his ridicule to advertising, but tackles black militant culture, the dynamics in Hollywood's portrayal of race, the elite white power structure, and character of corruption in any power struggle. As audacious and ambitious as "Putney Swope" strives to be, it qualifies as a terrible film, amateurishly made on a shoe-string budget with a no-name cast and humor that lacks hilarity. Everything about this movie reeks with improvisation. "Putney Swope" stirred up controversy during its initial release with its politically incorrect handling of race issues and consumer culture. Like most Marx Brothers movies, the plot is thin, providing an excuse for Downey's anecdotal gags, most of which are terrible.The chairman of a prestigious Madison Avenue ad agency dies during a board meeting. Before the body has been removed, the board holds a secret ballot vote to determine who will replace him. Each member understands that they are forbidden to vote for himself. Sheer accident occurs when everyone votes for the token black member, Putney Swope (Arnold Johnson), since none thought anybody would cast a ballot for him. Swope pink slips all but one of the white executives, surrounds himself with black, pistol packing employees, and renames the firm "Truth and Soul Advertising." Swope decides to alter the face of American advertising. He refuses to accept clients whose products are alcohol, tobacco, or war toys. Swope's clients stage an exodus after he becomes the CEO, and grandstanding attracts a new line-up of clients that show up at his office lugging bags of money and prepared to suffer abuse from Swope's militant employees. Swope exploits his African-American staff, too, ruthlessly appropriating their ideas after he fires them and conjures up a number of offensive advertising campaigns, all of which are hailed as a 'new wave' of marketing genius. Incredibly, Swope's conservatism proves successful but the agency becomes the target of government operatives who argue Swope's advertising tactics constitute "a threat to the national security." The high point of this black & white, 85-minute comedy are the television commercials shot in color. Unfortunately, Downey doesn't know when to cut off these ads that consistently start out cleverly but wear out their welcome. The funniest part of "Putney Swope" involves our eponymous protagonist's dealings with U.S. President Mimeo in Washington D.C. (Pepi Hermine), a marihuana-toking midget with a Kissinger-like Teutonic adviser (Larry Wolf) spouting tasteless jokes while trying to convince Swope to come up with an advertising campaign for his new car, the Borman 6.

I heard about this movie when it came out but never got to see it. It must have played on the weekend I was busy. It finally was released to DVD and I bought a copy.There is no way to rate this film. I have no way of predicting how anyone will respond to it: love, hate, detest, indifferent. Should you watch this movie your response will be somewhere in there.I would have to say that it is a film for its time. A great deal of what it was satirizing at the time has changed so much that it no longer has any relevance in that sense. I remember at that time one of the demands of young movie goers was that films, indeed everything involving the culture, should be relevant. That was the 'buzz word.' This film was relevant alright, but almost forty years later I have to ask, "relevant to what?" I'm glad I finally got to see it. This film is touted as a comedy. I didn't laugh once while viewing it, though I did appreciate the acerbic wit. Some of it I found downright crude, though I'm sure that was intentional.I will wait awhile and view it again some time. I have a feeling that I will get different things from it. I may even laugh at the stuff that's intended to be funny.Would you enjoy this film? I don't know. Should you watch it? Oh yes, you should.