Excellent, Without a doubt!!

I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.

It's the kind of movie you'll want to see a second time with someone who hasn't seen it yet, to remember what it was like to watch it for the first time.

The thing I enjoyed most about the film is the fact that it doesn't shy away from being a super-sized-cliche;

Sweet & sour. Good themes of friendship, trust, putting others needs before your own. Didn't like the commercialism and the focus on needing to shop all the time. Also these girls are focused on clothes and shopping - fashion is a key value. Also blatant advertising for Popsicle - are they owned by Mattel? There was an evil stepmother which some object to, but overall I liked it. Polly was always nice - even when facing adversity, and bounced back from bad news - good lessons for my girl to emulate. My 7 year old daughter is Polly crazy (an understatement) and we've watched this about six times so far. She can watch it over and over and over and enjoy it. We are up for another Polly movie.