This is a small, humorous movie in some ways, but it has a huge heart. What a nice experience.

Let me be very fair here, this is not the best movie in my opinion. But, this movie is fun, it has purpose and is very enjoyable to watch.

All of these films share one commonality, that being a kind of emotional center that humanizes a cast of monsters.

It is encouraging that the film ends so strongly.Otherwise, it wouldn't have been a particularly memorable film

Pimp by Robert Cavanah is a novel project. Out of his frustration at not getting cast in any decent roles he decided to co-write, produce, direct and even star in this production. Kudos to him for getting it done. But that's where the back slapping ends. There are some nice shots, all the girls are beautiful, and Cavanah can really act (indeed if he simply wanted to use this as a platform to showcase his acting talent then mission accomplished) but the story is an inferior take off of the decent '8MM' with Nicholas Cage: the dialogue is a load of condescending, pretentious rubbish: it's pretty scatter brain in it's approach and the concept of it being a fly on the wall documentary is absurd. I mean yeah, like pimps, hookers, drug dealers, porn barons, triads and secretive sex clubs are just going to allow themselves to be filmed without realising the likely legal repercussions of their actions. Clearly though this approach has been adopted in order to cover up the blatant lack of budget. Any budget there was most likely went on paying the 'star' that being of course the rent a 'hardman' Danny Dyer. As just about everyone has noted, Dyer is mis-cast. I don't mind Dyer playing the hooligan wide boy or lower level villain and indeed think he's pretty good when cast against type as the victim but increasingly Dyer just seems to do straight to DVD, bargain bucket British tosh, shot with the standard Lock, Stock filter. That combined with his persistent appearances on British lad TV in shows such 'Britain's Hardest B@stards', 'Britains Even Harder Hard B@stards' and 'Britains Hardest Harder B@stards IV' makes him increasingly difficult to take seriously in any shape or form as a crime syndicate kingpin. The film itself follows the title character Cavanah (he's the pimp) as he goes about his daily seedy business before receiving what seems like a mock snuff movie which he increasingly becomes concerned might be real. Meanwhile he's caught in the middle of a turf war between well dressed, generic triad newcomers to the scene (funny as I thought the Chinese had been in the UK for several decades) and the aforementioned Dyer and his brother who have taken over from their recently deceased father as heads of the established Soho villain racket. Cavanah also falls in love with the very beautiful Chinese asylum seeker Bo in an extremely underdeveloped and unconvincing love angle which sort of leaves you feeling like Cavanah took full advantage of his creative control in the casting and plot development. It's full of generic dialogue and torture and intimidation scenes you've seen a million times before. But credit to Cavanah who at least carries it off with realistic conviction, if only from an acting perspective. The pretentious and confusing ending pretty much puts the cherry on top of what was a by the numbers, contemporary London gangster movie which ticked all the boxes that Zoo magazine readers are looking for. I caught the film late night on Bravo cable channel which appears to have an unwritten rule of only freeing up a few hours a day for programming which doesn't feature Danny Dyer. Anyway in summation, it's not one to be sought out put it that way.Note: The first review by 'masterly-thorn' has been blatantly submitted by someone involved with the production. Giving this movies 10 out of 10 is completely ludicrous and frankly pathetic! May I recommend that they re-watch without the use of the rose tinted spectacles.

Well not exactly, but this pseudo documentary does try to shine light behind the scenes. I think it is daring to go places a normal movie wouldn't go and the idea as it is, is interesting. But while the commentaries seem forced (and like a bad cliché), what really drowns the movie, is the fact that it tries to put a fictionalized story behind it all.In other words, it tries to give the whole thing a meaning. Which goes completely against the mood/goal it set out to do. It is profane and will not be for those easily offended. But while there is also (some) explicit footage, this anything but exciting (pun intended). Of course, if you'd be looking for a special kind of excitement, you'd know where to look for it. That's not what I'm referring to. The movie as it is, is a drag. It feels just too long (but then again, that's just me ... try it out, but if you're not hooked after the first minutes, I highly doubt the movie will win you over by the end)

STAR RATING: ***** Saturday Night **** Friday Night *** Friday Morning ** Sunday Night * Monday Morning Soho pimp Woody (Robert Cavanagh) tries to run as tight a ship on his business as he can, but rival competitors are always on edge to spoil his game. Still, he gets by as well as he can, but when he starts receiving snuff tapes that appear to show his girls being brutally murdered, things get heavy.Another film where Danny Dyer is mis-sold on the front cover, this time as the main star when more time is given to Cavanagh. Like a lot of modern films, Pimp is aiming to be clever, with it's use of the camera and style of story-telling, but the result is unsuccessful. The frequent new character introductions are disconcerting, especially as many are never heard from again, and the camera style wavers around in an uncomfortable manner. The mock documentary style gets in the way of a decent, coherent story, which fails to hook you in and get you following it in any way, only being able to vaguely make anything out. In more competent hands, this could have been pulled off wonderfully. As it is, it's quite a jumbled mess. **

OK. I was prepared to but fairly unimpressed. The only other 2 reviews included one neutral one and one from the production company.But all in all, I WAS impressed. The story line throws you a few unexpected left of field surprises, the bad brothers are suitably bonkers, the violence was - well, OK - realistic, I suppose.But the best thing, for me, was Robert Cavanah. He plays a complex lead, in a tough situation - in a number of ways - and he plays it very very well.Danny D continues not to live up to what he seems to think his potential is. On the other hand, I guess he's making money.And the votes for this film? 2.6/10 at the moment? Nearly half the votes are at 1, but none of them have left a review? Someone CLEARLY doesn't like this film, and doesn't want it to be a success on IMDb.