Very well executed

I saw this movie before reading any reviews, and I thought it was very funny. I was very surprised to see the overwhelmingly negative reviews this film received from critics.

The biggest problem with this movie is it’s a little better than you think it might be, which somehow makes it worse. As in, it takes itself a bit too seriously, which makes most of the movie feel kind of dull.

After playing with our expectations, this turns out to be a very different sort of film.

after years, it is a memorable meeting with cinema art. for its humor, for drawing of western atmosphere, for its innocent air. a nice hero for each age. and basic story as scene to a touching adventure. one of films out of clear verdict. because it is not a fruit - only a seed. because at first sigh, may be a movie ad usum delphini. and sure, for its magic because seems to be not only a parody but perfect map for childhood games. a kind of Popeye in a small universe. or, only, crumb of a long and serious image about West. the definition is work of viewers. for me, it is only precious memory. must be more ? I do not hope so.

I'm pleasantly surprised there are so many reviews for "Lemonade Joe", considering that most reviewers on IMDb are American or West-European movie fans. But films like this have some special meanings for people on the other side of Europe.While communism controlled every segment of life, it was natural that only regime-approved movies could be made, so they had to glorify socialism, Soviet Union (except in Yugoslavia and Albania), expectation of better future (due to Communist party), also they had to condemn capitalism, USA, religion (not in all countries equally). That's why movie about USA (if not pure propaganda) could have been just a parody. In the same time, ordinary people (even some members of Communist parties) envied West Europeans and Americans, secretly wishing capitalism to come to their countries, and especially USA was a Shangri-La and a liberator. Today, with socialism more than a decade behind, East Europe can see West half-closed, mostly indifferent; USA disappointed them even more as one of the last to recognize newborn countries (though, for example, they always declared that they do not recognize occupation of Baltic states). As soon as Soviet Union ceased to exist all those small states full of hope suddenly went out of USA interest. So a white suit and hat of a good cowboy lost its meaning and he can wear anything now, his mask fell, all he wants is to sell Cola-Loca. It doesn't matter who is good or bad (who started killing and who was defending himself), who is poor/rich, honest/thief, as long as business can develop free... And, of course, who has the oil! If there were oil in Czech rep. it would be in EEC long ago, if there were oil in Yugoslavia a war maybe wouldn't have started (and if it did, the winner would have probably been the one with biggest oil supplies). But, instead of that, US showed complete lack of interest in East Europe, taking them away their biggest hope. Disappointed and betrayed by those who inspired them for more than 4 decades (and some still bleeding from war wounds) East Europeans can see this movie as a unbelievable exact prophecy. And the biggest irony, it was made from those communists that were so desperately expected to vanish! (Do I hear a big laugh from Stalin's grave?)Not only parodying westerns (mildly, gently, with a smile) and American consumers way of living (much more bitter), it shows people as a herd: the first one is followed by all the others. If drinking whiskey is declared to be modern, everybody does it, when it's modern to drink Cola-Loca, they all change their attitudes and habits, and it doesn't matter if a black or white suit guy leads - people accept what is said to be "in" (they didn't have satellite TVs and talk-shows, but Joes and Horáces were enough). I also thought it was a parody to European art-movies but this one seems to be older. Photo and editing is western-like during action, but when music starts it changes to Vera Chytilova-style (though it's older than her well known works), so it can be a parody to modern art too.* A spoiler describing the end *Finally, resurrection in last scene connects past and today again (remember Jackson-McCartney "Say, Say, Say" music video, and all modern magic curatives). Everyone appears to be a family like in soap-operas (again something ahead of the time). Most supporting characters were copied from Goscinny's Lucky Luke and Jacovitti's Coco Bill (Europe vision again!), and it's funny. Main characters were symbolic (even names - Goodman, Badman), and the standard clichés are well and justly used. Everything seems to be done O.K. - just I feel a little cheated, because a smile never became a laughter (rather a yawning). The plot was simply enough for 20 minutes cartoon, interrupted by countless songs (don't get me wrong, I have some Gott and Matuska records!), and it all seems like a big wasted chance. Are we too spoiled by Mel Brooks' parodies?Just one more answer: the title song doesn't contain Czech words, but English and Spanish words were obviously intentionally used without a meaning - common c&w words put together like common characters and action in western movies.Wear a smile, take a cup of coffee, and read between the lines!

I first saw this film, an excellent English dubbed version which made it totally comprehensible, at an El Paso, Texas movie theatre many years ago. The imagery and style are what really carry the movie. It is a brilliant, hilarious, outrageous spoof of the early American cowboy western. The central character, Lemonade Joe, is a personification of "clean living" and a combination of all those early movie cowboy heroes in the tradition of William S. Hart, Tom Mix, and Hopalong Cassidy. The movie follows Joe as he attempts to rid the town saloon of liquor and promote his own product creation Kola-Loca-Lemonade. As you can well imagine, Joe in his efforts has to confront some rather mean varmints especially one appropriately name Duke Badman who at one point in the movie gets the better of Joe by spiking his lemonade drink with liquor causing him to gag and pass out. But in the end, good triumphs over evil for as Lemonade Joe so philosophically declares at one point in the movie "Evil can not stand against a clean-living man."

Made during the "Prague Spring", which produced a burst of creativity, this movie brims with lightheartedness and wild satirical wit. It's a spoof of Westerns, not so much the John Ford type as silent-movie serials. I could go on a long time telling you my favorite jokes from it, but I won't... Lobby your local revival theater or TV station, because too few people have had the opportunity to see this utterly original movie.