To me, this movie is perfection.

best movie i've ever seen.

An unexpected masterpiece

The film never slows down or bores, plunging from one harrowing sequence to the next.

Confession: I am documentary junkie. That said, this film was not exactly a work of art. It has the feeling of an IMAX or theme park film, but don't let that stop you.The story of Lego is reminiscent of many titans of business; big ideas growing out of a small shop, and so forth. What this movie is really about though is summed up in this statement: "99% of the smartest people in the world do not work for us." Kjeld Kirk Kristiansen explains as he recounts the near death experience of Lego in the early 2000's. Clearly Lego is *capitalizing on their success. As such, this movie shows how great of a company Lego is; and to be honest, Lego seems to deserving of all the attention it has been getting. But this "Brickumentary" is more than that. It is also a window into the immensely diverse world of Lego fanboys and girls, (think Bronys,Trekkies, et.al.), and lets us in to the way Lego utilizes "crowd-sourcing", something Lego appears to have been on the cutting edge of. It shows us how Lego has become a medium for the arts, a tool of scientific inquiry, and how little kids who started with a box of plastic bricks were later inspired to engineering things that have helped us in the real world. My family loved it. Looking forward to watching it again soon. (PS: my only complaint is that there is a split second or two of non-kid friendly content. Surely the filmmakers knew that their audience would predominantly be children. Some things are better left unsaid or in this case, un-shown...)

Parade of the Virgins! That's what I thought when I saw that "A Lego Brickumentary" (G, 1:33) focused mainly on adult Lego enthusiasts. Then I saw married couples and families in this documentary… so I couldn't use that particular line. Next I thought that I could just mock the adults whose main hobby was building with Legos as being simply uncool. That's when I saw award-winning singer-songwriter Ed Sheeran, "South Park" co-creator Trey Parker and Houston Rockets star Dwight Howard all extol the virtues of the plastic bricks. At that point… well, I was kinda led to take this documentary a little more seriously. And that was only the beginning.The movie does begin at the beginning, explaining how Lego bricks were invented and became one of Denmark's most famous exports, but who knew that so many adults took those colorful little bricks so seriously? Jason Bateman narrates the documentary which spends most of its time introducing us to adults who have made Lego a way of life, and showing us many, many different uses for this construction "toy".After we meet Lego "master builders" who are full-time employees of the company, the film introduces us to ordinary people in different countries who became self-made Lego innovators, some of whom have been welcomed into the Lego corporate family. There are also clubs and conventions for those who refer to themselves by the unfortunate-sounding acronym AFOL (Adult Fan of Lego).Then things get serious. The documentary shows us how Legos have been used in modern art and to build a full-sized replica of a Star Wars X-Wing Fighter. Legos have even been used in city planning and in therapy for autistic children. Throughout the movie, an animated Lego minifigure ("min-fig" for short) pops up to provide moviegoers with explanations of the movie's main points, but mostly, this film is about the people, the surprising variety of people all over the world using Lego bricks in a surprising variety of ways."A Lego Brickumentary" follows several of these Lego-centered stories and brings some of them to interesting and satisfying conclusions. The movie was more interesting and wide-ranging than I thought it would be, but it was still not much more than a Lego commercial on steroids. The documentary is fun, but it plays out as a long visitor's center video at the Lego factory or one of the Lego theme parks. "B"

"LEGO toys build anything. Especially pride." LEGO A LEGO Brickumentary is a memorable documentary about one of the world's most successful businesses devoted to only one toy, but perhaps the most creative toy ever devised. Although the doc could be considered an extended ad for the little building blocks, and in a way it is whether the filmmakers mean it or not, the film is a colorful—in all senses of the word—history. Its founders and artists are more creative and enthusiastic, I suspect, than even lucky Google employees.Or maybe even eccentric: the founder, Ole Kirk Christiansen, kept building new factories after at least three in a row burned down, the first one the original LEGO factory in Denmark. That joyful determination pervades the enterprise, where artists and scientists collaborate (Lego is a model of creativity sharing) like brainy kids given their first Gilbert chemistry sets.If one doesn't work for LEGO, it doesn't mean you aren't invested in the product: Brickartist Nathan Sawaya in Manhattan claims to spend more than $100,000 a year on the bricks. His full-size human and animal LEGO artworks show his investment and enthusiasm as well as mesmerizing subjects.It's worth seeing if only for the grand creations such as a full-sized plane and a village so beautifully appointed you'll want to shrink just to live there. If I sound rhapsodic, then so be it, for I am good with following the instructions when my grandson Toby and I put a themed model together. I leave digging out old bricks to create something unique to Toby.If you loved The Lego Movie, this doc will show you the models used in that lovable film, and if you wonder what AFOLS is (Adult Fans of LEGO), or if you're curious how LEGOs are used in therapy, then sit back and relax with this unusual Brickumentary.

Greetings again from the darkness. Toys can be fun, educational, relaxing, challenging, and yes, even profitable. No toy exemplifies all of these characteristics better than LEGO. Co-directors Kief Davidson and Daniel Junge go "Beyond the Brick" (the film's original title) as they explore the history and community of these fascinating plastic pieces. Founder Ole Kirk Christiansen (of Denmark) began as a maker of wooden toys, but in 1947 he discovered a plastic molding machine which, within a couple of years, revolutionized his company and the toy industry. The company is still family-owned and is now a $4 billion company and the second largest in the industry despite competing in only one category of toys. It's a remarkable business case study, and an equally remarkable study in social impact. If you own LEGO pieces from 1955, they will still work with the bricks and pieces being produced today … planned obsolescence is not part of the LEGO business strategy. The film introduces us to the designers, the master builders, and the community of LEGO aficionados known as AFOL (Adult Fan of LEGO). We also learn of a LEGO language filled with acronyms that permeate the competitions, fairs, and conferences. In the early 2000's, the company posted its first ever loss, but quickly rebounded by listening to their loyal customer base and making the necessary product changes. Last year's award-winning animated THE LEGO MOVIE has stimulated even more interest in the tubes and studs … as well as permanently stamping our brains with the "Everything is Awesome" song. Jason Bateman narrates the film – as a minifig – and adds a splash of color and visual acumen to the story telling process. It's important to note that visuals are a key factor in some of the breathtaking creations of the brand's most committed devotees. This includes the work of one who re-creates classical artwork for a gallery in NYC, and a stunning life-sized model of the Star Wars X-Wing Starfighter in Manhattan. We also see how LEGO plays a role as Autism therapy for kids, and even for mock-ups at NASA.The LEGO community is most impressive. They actually participate in suggesting and designing new products, and the online network of LEGO stop-action short films act as a combined marketing strategy and challenge to other users. LEGOLAND doesn't draw much attention here, but the loyalty and creativity of the customers is quite something to behold. It's a reminder that the smartest companies collaborate with (rather than dictate to) their customer base … but most can only dream of this deep LEGO relationship with AFOL.