Why so much hype?

Good concept, poorly executed.

A lot of perfectly good film show their cards early, establish a unique premise and let the audience explore a topic at a leisurely pace, without much in terms of surprise. this film is not one of those films.

The film's masterful storytelling did its job. The message was clear. No need to overdo.

Fresh story, good actors, and other elements made Goblin an outstanding series. BUT once the sword was out, and he came back after 9 more years of suffering, why did Eun Tak still have to die? No logic there. She suffered through those nine years too. The story should have ended with their happiness at that time. At least Reaper and Sunny came back soon and were happy.

Goblin comes with the usual features of Korean romances set in a modern setting. Expect a consistent display of product placements (not always elegantly woven into the story) and the per usual fascination with materialism (high end goods, hot young CEOs and beef… for some reason) that rings a bit false with the moral message that love is true and money doesn't matter. But that aside, it is a heart warming story in which the loves of two couples are cleverly interwoven with a bromance and elements of fantasy that stays on the right side of cheesy. It takes pain seriously (you will find it hard not to go teary at times; the acting is good and the heartaches come across as sincere), but juxtaposes it well with a flippant and light-hearted humour. A few exchanges become lost in translation, presumably due to being specific to the Korean culture and not translating well outside of it. There are also a few episodes halfway through that drags. But it is worth staying with it to the end. A very sweet and entertaining tale. Put it on the list.

I was really hesitant to watch this at first because I'm not really into fantasy stories but since it's gong yoo I gave it a shot and boy did I tell you I regret it? This is so good that I could re-watch it again if it wasn't for the long list of other K-dramas I must watch. Grim reaper and goblin's bromance is undeniably adorable. Kim go-eun's acting is perfect I cried with her.

GOBLINAt 1st episode it was mind blown, the cinematography is damn good as expected from TVN. My expectation becomes higher, The story is strong and interesting.. Ep2 is still good.. but after that?? I don't understand how come this show become a teenager love story and the goblin suddenly act out of his character, he was a cold blooded general who has killed so many people in the past then now he act silly in front of a teenager? I will be glad if it had more fight scenes, more complicated story plot, more goblin enemies.. as shown from the first episode.. I feel cheated.. my heart is stabbed with goblin's sword!so weird, might as well erase the whole 1st and 2nd episodes. It seems that he as a goblin who was a general is only a decoration to bait me for watching this show. Anyway, i have thrown all of my expectation for this show and only watch this for it's comedy and nice bromance with the grim reaper..But it seems goblin silly character is not really a BIG ISSUE for me to continue. I tried to continue watching yesterday, episode 6, but i really cannot stand of eun tak character anymore, yes, she is a high school teenager, but since she does not have family and been abused by her aunt's family, i don't know why she acts childish like that. She has been cooking and taking care of her aunt's family, she should be more independent & have more dignity, but in ep 6 she was like asking goblin for a big house etc for her, i was like errr..? She always ask money from kim shin and it's kinda annoyed me lol, she seems blackmail kim shin to give her money and house so that she will pull out the sword for him.. I don't even remember that i asked money from stranger, i don't even ask money from my parents, i feel to ashamed to do that. oh well, i view it like that, so i decided to drop the show :P This show really teach young female teenager to ask money from sugar daddy. This Kim Eun Sook writer never ceased to amazed me with her crap lol but she is smart in marketing her dramas coz her dramas always got so popular.. She is lucky to have a good editor and stellar cast to bring in the rating but her writing is weird for me.