Why so much hype?

I have absolutely never seen anything like this movie before. You have to see this movie.

if their story seems completely bonkers, almost like a feverish work of fiction, you ain't heard nothing yet.

I enjoyed watching this film and would recommend other to give it a try , (as I am) but this movie, although enjoyable to watch due to the better than average acting fails to add anything new to its storyline that is all too familiar to these types of movies.