Milan, 23 September 2025 A new chapter is written at Casa Gucci. Demna's debut as artistic director takes place not only on the catwalk, but as a true film script. To mark his arrival, the fashion house presents The Tiger, a short film by Oscar winner Spike Jonze alongside filmmaker Halina Reijn, featuring costumes from the La Famiglia collection. The plot revolves around Barbara Gucci, head of Gucci International and president of Gucci California, who decides to gather her children and a guest of honour at her residence to celebrate her birthday.