The Century of the Self
The Century of the Self
| 17 March 2002 (USA)
The Century of the Self Trailers

A documentary about the rise of psychoanalysis as a powerful mean of persuasion for both governments and corporations.

Reviews
Protraph

Lack of good storyline.

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Micransix

Crappy film

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Chirphymium

It's entirely possible that sending the audience out feeling lousy was intentional

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Ginger

Very good movie overall, highly recommended. Most of the negative reviews don't have any merit and are all pollitically based. Give this movie a chance at least, and it might give you a different perspective.

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siderite

Learn how a few people, using Sigmund Freud's ideas, manufactured the modern consumerist thinking of today. Honest BBC Worldwide documentary that shows how the likes of Eddie Bernays managed to popularize the idea that masses of people are led and can be controlled through their basic needs alone, the reason why all the crap around is crap. And it's not a conspiracy theory, not science fiction, but history.The first episode alone makes it completely worth watching, but the other three are good, too. See how to different philosophies of psychology battle to gain control over how we treat human beings, both being right and wrong at the same time. Learn how big business and politicians are pulling just a few important strings and huge number of people just jump like marionettes. And all of it while convinced it is done for democracy and our individual self's sake.Sometimes it gets a little repetitive and biased. I think it could have been a really good two hour and a half movie, with no episodes, but it's great as it is too and I really recommend watching it.

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elizabethfritz-74-56518

Four hours of often interesting historical information on the parallel development of the business of psychology with the business of marketing. Other than that the four hours are consumed with disjointed and veiled attacks on business and consumers. The tone of the presentation is monotonously ominous.For reasons never explained, businesses springing up to give people exactly what they want - and this is always suggested to be evil. The viewer is told on one hand that people have grown more and more selfish and big-bad business has been there to contribute to this ailment ... while on the other hand we are told that people really don't decide much of anything at all without being manipulated by these dark forces called capitalists.So which is it, businesses catering to the base impulses of people or people feeling base impulses because they are wooly-headed sheep manipulated by business? We are told that unbridled emotionalism governs selfish people, but it is suggested that properly enlightened leaders are somehow not guided by emotionalism but by heartfelt and properly-caring rationalism. Just how the leaders manage to grow up and avoid being manipulated by business and capitalism and develop properly to become rational gurus we are never told... However it is clear that we the people somehow never reach this nirvana. Outdated-neo-Marxist tripe....

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ptagg

It cannot have been easy to make a documentary series about the history of advertising and consumer society, about ethics (and their absence), about notions of the self and its manipulation in the interests of power and profit. In "Century of the Self" Adam Curtis lays bare the mechanisms of consumerist brainwashing. He does so in an entertaining and engaging manner, using archival footage, amateur videos and interviews of great historical and ideological value. His voice-over is sometimes humorous but the script never loses touch with the seriousness of the topic. This series is so important and watchable that I expose my students to a few of its most crucial extracts. At the best of times, the more thoughtful students seem anyhow to wonder what weird kind of world they have been dumped into. After seeing this film most of them start asking essential questions about ethics, propaganda, manipulation, individual liberty, etc. Essential viewing, I think, for anyone endowed with a brain, a critical spirit and a modicum of self-respect.

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hlyen

Caught this fantastic documentary at Cinema Village in NY. In short, it traces the tremendous influence of Freudian ideas and the family Freud - Siggie, Anna, and nephew Edward Bernays - on the development contemporary capitalist societies.Using chilling footage and lucid voice over, it traces the methods by which Freud's discoveries about the sub/unconscious mind were systematically implemented by corporate America in the 1920's and later the U.S. government to increase their wealth/power while at the same time giving people the impression of greater personal freedom. It was Bernays who founded the 1st public relations firm and coined the term "engineering consent".Its thesis spans everything from the invention of public relations, modern advertising techniques, Nazi Germany, CIA brainwashing, the self-help movement, consumer culture and current U.S./British electoral politics. All of which have direct antecedents in the ideas of Freud.Apparently, due to lack of copyright clearances, it is not available on DVD or tape. But hopefully it will make the art house circuit. His follow-up, The Power of Nightmares, is supposedly even better. It deals with 9-11.More comprehensive and persuasive than "The Corporation" and more objective and grounded that Michael Moore's work, "Century of the Self" is essential viewing. If you think corporate and government collusion in controlling the masses is tin hat stuff, well, start measuring your head...

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