It's fun, it's light, [but] it has a hard time when its tries to get heavy.

A Brilliant Conflict

The biggest problem with this movie is it’s a little better than you think it might be, which somehow makes it worse. As in, it takes itself a bit too seriously, which makes most of the movie feel kind of dull.

Easily the biggest piece of Right wing non sense propaganda I ever saw.

One of the more obscure items in Joan Collins's filmography is a film (written, produced and directed by her eccentric second husband Anthony Newley) with the magnificent title "Can Heironymus Merkin Ever Forget Mercy Humppe and Find True Happiness?", in which she plays a character with the equally wonderful name of Polyester Poontang, a name which I have always thought would have made a good stage name for Collins herself. "Poontang", after all, is a slang term (in America, if not in Britain) for a sexually attractive woman, whereas "polyester" denotes something artificial, a word which sums up Collins's acting at its worst. In her heyday in the late fifties and early sixties Collins was a star of some magnitude (a fact often overlooked by her detractors), but after failing to land the lead in "Cleopatra" she took a break from acting to spend more time with her family, and on her return was unable to break back into Hollywood. Most of her films from the late sixties and seventies were low-budget British offerings of widely varying quality. At least one of them, "Quest for Love", was excellent, but the majority were anything but, with "I Don't Want to Be Born" a particularly egregious example. And then, in the late seventies, Polyester hit on a brilliant way of revitalising her career. She would openly admit her true age (hitherto something of a movable feast) and reinvent herself as Britain's first middle-aged sex symbol, the glamorous, sexy Older Woman. Or perhaps not quite the first; her slightly older contemporary Diana Dors had been trying something similar without success, the difference being that Collins, unlike Dors, had preserved her youthful good looks well enough to make such a transformation plausible. The results were "The Stud" and its sequel "The Bitch", both based on novels by Joan's younger sister Jackie Collins. (The third Collins sister, Natasha, famously remarked "One of my sisters writes trash, the other acts in it"). In "The Stud", Joan played Fontaine Khaled, the British wife of a Middle Eastern businessman. (The character was possibly based on Soraya Khashoggi, née Sandra Daly). In its successor, Fontaine is now divorced and the owner of a trendy London nightclub (i.e. disco). Although this is a British film, the word "bitch" in the title is used in the American sense of "sexually promiscuous woman" rather than the more common British usage of "unpleasant or spiteful woman". The plot has something to do with Fontaine's financial problems, a stolen necklace, the Mafia, a horse race and a mustachioed Italian stud- the seventies being the last period in recorded history when a luxuriant moustache denoted rampant heterosexuality rather than the opposite- but none of these elements matter very much. The film-makers were less interested in them than they were in Fontaine's habit of dropping her knickers whenever there is a handsome man (or even an OK-looking man) anywhere in her vicinity. "The Stud" and "The Bitch" were generally panned by critics, yet both were huge commercial successes, the most successful British films of the seventies apart from the Bond franchise. There is, however, an explanation for this apparent contradiction. The films are little more than soft-core porn, and in an age when porn, whether hard- or soft-core, was much less easily available than it is today, any film involving nudity and sex scenes was virtually guaranteed to be good box-office. Just as the crowds who flocked to see "Emmanuelle" did not do so to admire Sylvia Kristel's acting technique or to polish up their French, so those who flocked to see "The Bitch" had more interest in seeing Joan get her kit off than they did in those aspects of film-making (direction, plot, dialogue, acting, character development, etc.) which are normally the concern of film critics. Which is just as well as the film is singularly lacking in all those departments. Apart from the incompetence of most of those who had a hand in making it, the film's worst sin is its pretentious tackiness; the scenes of Fontaine's apartment, the supposed luxury hotels and the supposedly high-class nightclub are all obviously intended to convey a sense of luxury and sophistication, but all they do is remind us, forcibly, of just why the seventies are best remembered as the decade that taste forgot. Collins is the film's only star of any real fame, but even she is just as awful as any of her co-stars. Indeed, her performance is perhaps less forgivable than theirs. They give poor performances because of a basic lack of talent; she gives one because of a total lack of sincerity. It is perhaps ironic that she is best-known for playing sultry femmes fatales, because on the evidence of "The Stud", "The Bitch" and "Dynasty" (where her character Alexis Carrington was essentially Fontaine Khaled toned down to meet the more puritanical standards of prime-time television) it is not the sort of role in which she excelled. Her performance here is marked by a sort of arch, knowing irony; her attitude could not have been more clear if she had worn a t-shirt throughout bearing the slogan "Daahling, I'm really a classically-trained RADA graduate- I'm only acting in this crap because it pays the mortgage". Collins is on record as alleging that "Can Heironymus Merkin….." was one of the factors leading to the breakdown of her marriage to Newley. This experience did not, however, dissuade her from intermingling her professional career with her marital affairs, as her third husband, Ron Kass, acted as the producer of "The Bitch". When that marriage also broke down a few years later, I am surprised that this film did not feature as an exhibit to her divorce petition. 2/10

This film is really a load of tosh and a waste of Joan Collins' considerable acting talents - BUT - if you grew up in the 1970s you will have a certain nostalgic affection for it. I remember very well the iconic nightclub "Regine's" on which Fontaine Khaled's disco was based - even with the same squared dance-floor - and the fashions with lots of bright colours, flashy jewellery and designers such as Yuki.The dialogue is absolutely appalling and the delivery by most of the actors stilted to say the least.If you "suspend disbelief" and take this film for what it is; a piece of nostalgic, escapist fluff; then you are in for quite an enjoyable way of passing an evening - AND you'll enjoy all the 70s disco music!

Joan Collins continues her pleasure-seeking habits in this awful movie. The film is rather confusing at times and even Joan has no idea what is going on. The DISCO soundtrack and lights get on your nerves after a while. "The Bitch" is also based on the trashy novel by Jackie Collins (Joan's sister). This is a really bad career move Joan...

If you take "The Stud" as the height of the hedonistic campy and thrashy disco 70's then this is not your movie as it is a major let down.Joan Collins revives her role as the hedonistic and sexually liberated Mrs. Fontain Khaled (read as "BITCH") is now divorced after her husband found incriminating evidence of her bonking Tony (The Stud.. if you remember) and is now doing every one in sight. She must be really bored with her sex life because in a few hours of her arrival in London she screws her driver????And so the saga of sex and sin continues...and unfortunately the sex scenes in this movie can be summerised in one word.."AWFUL" The actors actually look so bored and lifeless it is amazing, plus there is the obligatory pool-orgy.The only thing to ss in this movie is when the main titles roll, and as the title song comes on, we see Joan Collins without any make up (looking as pale as a milk ). As it continues she does a total make over and by the end completes looking like the BITCH she loves to play.Worth only for die hard J.C. fans, but they may be disapointed.