It's funny watching the elements come together in this complicated scam. On one hand, the set-up isn't quite as complex as it seems, but there's an easy sense of fun in every exchange.

A lot of perfectly good film show their cards early, establish a unique premise and let the audience explore a topic at a leisurely pace, without much in terms of surprise. this film is not one of those films.

Story: It's very simple but honestly that is fine.

It is an exhilarating, distressing, funny and profound film, with one of the more memorable film scores in years,

The story of bands "making it" is always interesting, though this movie is more quirky than dramatic or inspiring of course since it is fictional. The "Svengali" in this story is a socially awkward weirdo with a dream of representing a promising band, which is a somewhat easy way of setting up a comedy, though the character is sympathetic enough, and his banter with his girlfriend is amusing. It's not really clear if he has any ability nor if the band does so the movie really comes down to the character's development. But instead of the oddball finding strength, he finds weakness, basically degenerating into a little boy who wants a mommy. I suppose this is a something of a twist, and the sappiness may appeal to some, but it's particularly pathetic variation on the theme of the Weak British Male.

I've heard it said that British humor doesn't always translate that well beyond the island's shores, often leaving many non-British audiences scratching their heads in contemplation, "Well, they said it was supposed to be hilarious, so what did I miss?"Like many of the British and Australian movies for the last two decades (I hesitate to say 'Commonwealth' in light of the superb efforts coming from NZ lately!)--made worse by inexplicable plot holes, kitschy lines, worn-out gags and predictable, stiffly-staged buffoonery--it's hard not to label this as yet another yawn fest.A fractured, ludicrously fashioned story line cobbled together from webisodes cannot be made whole by using atmospherics and poll-tested giggle gimmicks--various formulae mostly pushed by nervous producers and sponsors; 'if it doesn't make old what's-his-bob larf then it ain't on' still won't win an audience. I won't fault the acting here because it appears to be actors doing exactly what they have been instructed to do--admirable in the shallows that their various stereotypical, story-hobbled character development allows. I'll add that I believe it's possible that John Hardwick could have done better with more time and a better writer--the theme itself is fertile enough fodder for a decent writer.But, comedy or drama, theater is theater folks, as Will Shakespeare has endlessly demonstrated in transition from stage to screen to web. Seemingly lost within its own confusion and often distracting, pointless meandering--this just isn't good theater. It may have been a touch better had they included a laugh track.

I was a bit apprehensive at first when I first heard Jonny was making a film centered around a Welshman from the valleys going to the big-smoke, as Welsh people have been characterized mainly in mainstream media in a cringe-worthy stereotypical manner. It was nice, then, to see it made from the perspective of someone Welsh, from my hometown specifically, and he pulled it off so well. To the story itself, its not exactly There Will Be Blood, but it will provide you with plenty of laughs and even an insight to Mod culture. How refreshing to see Mod culture in a film other than Quadrophenia like! Although there were a couple of occasions where the action felt a bit too sitcom-esque, that is being a petty as the film was faultless really. The acting was great - Vicky McClure really is a talent - the soundtrack superb, beautifully shot on occasions and a fitting ending.Couldn't recommend it more. Have a gander

The film is brilliant, so absorbing, great characters and storyline, awesome soundtrack and great British feelgood factor film! Great to see.Jonny & Vicky for the BAFTAS The film deserves massive success which I am sure it will gain. Can't wait for the sequel This is so the must see film of the year so far, if its coming to a town near you, you HAVE to get out and see it!!! Fantastic night, fantastic film. Gonna be a huge success. Well done all, you smashed it!!Great picture , nice touch the black and white. Great soundtrack as well, with tracks by Jake Bugg, Miles Kane, Mott The Hoople, The Stone Roses, Small Faces, Georgie Fame, The High Numbers, The Jesus and Mary Chain and many more!