Very well executed

Very disappointing...

Don't listen to the Hype. It's awful

Brilliant and touching

Goofy film about two Olympic athletes (Ida Lupino and Buster Crabbe) who are hired to bring some respectability to a fitness magazine that is using sex as its major selling point.People who want to see an example of some pre-Code raciness will find much to like about this movie. Its overt treatment of sex as something people actually like instead of something covert that must never be mentioned is by itself enough to make this movie stand apart from the more sanitized films of the succeeding decade. But beyond that, it revels in images of the barely dressed human body, male and female, and includes a shot of bare butts in a men's locker room, and a jaw dropper of a production number in which all of the women are wearing sheer athletic tops with their breasts and nipples clearly visible.Funny enough, for all of its reputation now as being representative of a certain kind of moral looseness in early 30s films, the movie's attitude about sex is as pure as freshly fallen snow.Grade: B

Buster Crabbe, Ida Lupino, James Gleason, and Robert Armstrong, from the original King Kong, star in this film about an opportunist who tries to profit from people trying to learn how to get thin and make themselves beautiful and sexy-looking. Armstrong and Gleason are the leads who start a health magazine, with the endorsement of an athlete, played by Crabbe. Ultimately a health "farm" and resort are built to help people learn the healthy lifestyle. Made in 1934, right before the Hays Production banned explicit and amoral or immoral material in films, this films gets away with a lot. So, obviously this film has a place in American film history. But watching it, I'm sure, most people will not be thinking of it in terms of being historically important. There's cheesecake and beefcake and risqué innuendos in this film to satisfy anyone, except those brought up on "American Pie" movies, maybe. It's like a cross between circus and a car wreck; you can't not look. This film delivers human drama (Ida falling for Buster) and wry humor and quick one-liners like James Gleason's "I have nothing against sex. Either you have it or you're looking for it." There's really nothing left to say!

I can't believe I watched this all the way through. The things one does for Ida Lupino! I waited and waited for her to appear on screen and nothing happened, so I peered more closely and blow me down, there she was, I hadn't even recognised her. She was playing the character called Barbara Hilton and I had not even noticed. She had bleached platinum blonde hair, all curly, with her eyebrows shaved off and replaced by a single thin pencil stripe. She was babbling like an idiot. THIS WAS IDA LUPINO? Well, you can imagine things got even worse. The director appeared to be having fun staging a kind of gay fantasy of muscle men striding around in shorts with Nazi-style belts, flexing their muscles, looking fey, and posing as if for a gay mag. This is definitely one of the silliest films I have ever seen. It was somewhat alarming also to see all this parade of Aryan youth and athletics and fitness going on in America in 1934, as it was like a tepid foretaste of what Leni Riefenstahl was shortly to show us from Germany. This film contains real footage of the 1932 Los Angeles Olympics, only two years before Riefenstahl's 'Olympia' from Berlin. The heath and fitness movement is clearly based on Bernard MacFadden, who was well known as a guru of the movement in the 1930s in America. This film is so nonsensical that it belongs in Dustbin Number One. How on earth did Ida Lupino survive such nonsense and go on to become a genius? I guess we all did things when young which are embarrassing, whether it was simply having acne or playing Barbara Hilton. The male lead is Buster Crabbe, better known as cartoon heroes Flash Gordon and Buck Rogers. Tell me I imagined seeing this, and didn't waste all that time, please.

This film must rank among the most overrated films on IMDb with an amazingly inflated score of 7.6 as of this date. To top it off, I even noticed some reviews that gave this film a 10!! So, if these folks are to be trusted, it would seem to say that this film is on par with CASABLANCA, THE GODFATHER and GONE WITH THE WIND!!! It is not, I repeat, is NOT a good movie. No matter the hype, this is a very poor B-film. The only reason anyone might want to watch it is to marvel at the Pre-Code sensibilities--including a lot of sexual innuendo and a scene in the men's locker room where bare butts abound! Even for a Pre-Code film, SEARCH FOR BEAUTY is a shocker.As for the rest of the film, it's really quite terrible. Part of the problem is that young Buster Crabbe is fresh from the Olympics and really isn't much of an actor yet. The same can be said for a barely recognizable Ida Lupino. I say barely recognizable because she later had one of the biggest makeovers in Hollywood history--and if you didn't know better, you'd swear that it wasn't Ida! Unfortunately, she, too, can't act yet. Given more experience and time, she would become a heck of a talented lady, but here she is pretty flat.The rest of the problem with the film is that the plot, while appearing very sleazy and sexually charged, is amazingly dull and impossible to believe. Now following the naked butts which abounded at the beginning of the film, you'd think that the rest of the film would be that adult. However, the plot involving a con man (Robert Armstrong) who wants to publish a skin magazine SOUNDS pretty hot, but he photos and sin-sational articles are so tame by modern standards that you really can't get particularly excited or interested in the film. The most salacious thing about the last 3/4 of the film are that some of the costumes worn by the athletes late in the film are rather transparent--surprisingly so. So I guess pervs could watch just the beginning (at the Olypmics) and the end (when the health resort is opened) and skip the rest!!Overall, despite some cheap thrills in a film that, believe it or not, claims to be anti-pornography in its message, it is just not all that interesting or believable. In fact, after a while it's a real chore to keep watching it.