How sad is this?

A Masterpiece!

Fun premise, good actors, bad writing. This film seemed to have potential at the beginning but it quickly devolves into a trite action film. Ultimately it's very boring.

One of the most extraordinary films you will see this year. Take that as you want.

I'd give this 9 out of ten of Bobby Vee sang a few more songs. Billy Fury and Helen Shapiro appear and sing adding much interest to this well made 1962 Brit nightclub musical with excellent images and music allowing more than a dream glimpse into London of the time. This is a good scrapbook/jukebox musical and I certainly encourage you to enjoy it. I find Bobby See astonishing. He died recently and equipped with looks and song talent he is a welcome addition to this movie. Helen Shapiro is gorgeous and very direct in her style. Billy Fury is an Elvis/Cliff Richard mix and I have no argument with his performance or style. I know the limp floppy look of Fury irritates some but it was his individual look and it worked for him. This is a well made musical and a bonus with the guest stars and the crafted musical sequences.

I have watched Play it Cool and like ALL "Pop" movies including Elvis films, the plot is very weak............but Billy Fury makes up for the weak plot with his fantastic vocals throughout the film. Certainly a film to purchase as there aren't many films or footage around of Billy Fury singing. Billy Fury was not an Elvis copycat although he idolised him, he was the first Rock N Roll Star to ever pen his own songs and was the first ever person to produce an album completely written by himself, an album that is still today regarded as the greatest rock n roll album ever! The album's name.....The Sound Of Fury... need I say more!?! Play it cool,although "corny" is a part of British rock n roll history.A must for all you Rock N Rollers and sixties fans!!!

one of if not the best music movie's to come out of 60s Britain, staring billy fury who's amazing good looks made the film even more worth watching, billy's acting is on top form and his voice is better then ever.in fact i give it 10 out of 10, a must watch film for any fan of 60s music.the story is non stop action and songs that keep the viewer glued to the screen, nice cameo roles from bobby Vee and helen shapiro. and also shane fenton who later became alvin stardust, well worth viewing is billy's other movie I've gotta horse which was made in 1965 and also that'll be the day where billy has a cameo role as stormy tempest a singer at a holiday camp.all in all i think the music industry would have been a lot worse off without the talents of billy fury

This early effort from Michael Winner should have been much better than it is. Like other films from the period it showcases popular music artistes and tries to give them something more to do than just sing their songs. So here, Billy Fury as 'Billy Universe' is supposed to be acting, and he's hopeless. I'm not saying he was a poor singer but he was certainly a poor actor.The guest appearances range from the curious (Bobby Vee, the man with a totally square-shaped head!), to the out-of-place (Helen Shapiro, far too good even as a kid for this rubbish), to the seriously scary (was there ever really a reason to inflict Lionel Blair on the cinema-going public?). Watching it all the way through takes some patience and there isn't really enough to it to interest a wider audience.