Very very predictable, including the post credit scene !!!

Clever and entertaining enough to recommend even to members of the 1%

In other words,this film is a surreal ride.

a film so unique, intoxicating and bizarre that it not only demands another viewing, but is also forgivable as a satirical comedy where the jokes eventually take the back seat.

The average person would never imagine that the ongoing feel-good Breast Cancer Awareness movement is profoundly wrong-headed, but this is essentially what the controversial and extremely informative documentary, Pink Ribbons, Inc., attempts to impart. Primarily taking on the Susan G. Komen Foundation and its chief executive officer, Nancy Brinker (sister of Susan G. Komen and a breast cancer survivor herself), who are in the forefront of raising money for breast cancer treatment, Director Lea Pool first questions the sincerity of the feel-good pink ribbon campaign. Brinker defiantly states, "absolutely not", in response to the accusation that the Susan G. Komen Foundation and their supporters are putting a "pretty face" on breast cancer awareness. But it's interesting that she admits that without a positive spin, they could never attract the vast numbers of supporters that they do. It's understandable that those who promote the positive spin on breast cancer awareness do so as the thought of the reality of the disease, is hard to look at head on. But 'Pink Ribbons, Inc.' suggests that the sugar-coating of the disease, prevents the general public from realizing and ultimately admitting that certain cases may be indeed incurable and others, may be iatrogenic in nature—exacerbated by the traditional treatments breast cancer victims most often undergo. Indeed, the documentary features some enlightening comments from a former surgeon, Dr. Susan Love, critic of traditional "slash, burn and poison" treatments.While the thousands upon thousands who participate in race/walk for the cure events may be well-intentioned, the documentary points out that they're both gullible and take an unquestioning stance as to deleterious corporate involvement in their fund-raising events as well as to where all the research money goes. Indeed, the most compelling argument of the documentary is that corporations exploit cancer for their own gain. By linking themselves to the breast cancer awareness movement, it's the perfect opportunity for corporations to market their products, under the ruse of helping 'fight' this insidious disease.In certain cases, completely deceptive fund-raising campaigns were designed by these corporations. One example involved American Express— they agreed to donate one cent when you used your Amex credit card; the fine print made it clear, however, that they donated one cent for the ENTIRE purchase (so if you charged $1,000 to your card, they would still only be donating one cent). Fortunately, activists shut down the campaign through an email campaign of their own. Yoplait Yogurt was also forced to rescind their offer to donate 30 cents for each used Yoplait Yogurt lid mailed back in to the company—after it was discovered that Recombinant bovine growth hormone (rBGH), a synthetic (man-made) hormone that is marketed to dairy farmers to increase milk production and linked to cancer, was used to create the Yoplait product. General Mills, owner of Yoplait, eventually discontinued use of the growth hormone in Yoplait, as a result of another activist campaign against them.The myopic view of the supporters of the breast cancer awareness movement is reflected in their complete lack of interest in where all the contributions go. The assumption is that the cancer researchers and drug manufacturers 'know what they're doing,' and they should be 'trusted.' The reality is that if the some of the drugs 'work', it's only a matter of extending the life of the breast cancer victim, a few months at best. But of course what is not mentioned, is the quality of life of the 'survivor'. 'Pink Ribbons, Inc.' argues for investment in prevention strategies and research into environment causes, which of course is antithetical to the corporate culture, which is basically out to make a buck.Major corporate contributors to the breast cancer awareness have products full of carcinogenic ingredients. The Estee Lauder company is singled out particularly for their hypocrisy—promoting their cosmetic products loaded with dangerous chemicals linked to cancer, while at the same time, collecting monies for a 'cure'. Just as garish is Kentucky Fried Chicken whose partnership with Komen appears to be absurd, given that the type of food they sell, is not considered to be at all healthy (Komen defended this particular campaign by arguing that KFC was promoting grilled, not fried chicken).'Pink Ribbons, Inc.', also delves into the history of breast cancer fund-raising. In fact, Breast Cancer Awareness Month, which began in 1982, was actually introduced by a pharmaceutical company. The original ribbon wasn't pink but salmon-colored and the woman who designed it refused to be bought out after a pharmaceutical company attempted to buy the original design (they circumvented her by simply changing the color to pink).Ultimately, the co-opting of Breast Cancer awareness and fund-raising by Big Pharma and other corporate entities, is American as apple pie. The value of this documentary is that individuals who watch it, may begin to question whether both the orthodox medical and corporate establishments really have a true interest in helping to prevent the spread of breast cancer. Researching prevention strategies, not finding some kind of illusory 'cure' that lines the pockets of corporate CEOs and their physician minions, really is where a good deal of the money Komen raises, should go. It is unlikely that the majority of people watching this documentary will be swayed, as it is much more comforting to put on a pink ribbon, than take an interest in whether your corporate sponsor is involved for their own profit and to inquire for what purpose your monetary contribution is being utilized.

Only among the left-wing lunatics that make documentaries for the National Film Board of Canada could one find the kind of person who would complain that the experience of getting a deadly disease is made somehow less dignified because of its association with corporate giving. Author Barbara Ehrenreich, cancer survivor, complains about everything she can think of: that anti-cancer activists are annoyingly upbeat, that some of the products sold to support breast cancer research are cuddly or cute, that the grim, sad, angry sorts of cancer patients out there don't get enough airplay. This documentary remedies that with several wrenching interviews with weeping cancer patients suffering from end -stage cancer. See, audience? What do you think of those stupid little ribbons now, huh?Samantha King even goes so far as to call an upbeat attitude in he face of the disease "tyranny." As in "tyranny of cheerfulness."The Susan G. Komen Foundation ran afoul of feminists a few years back by daring not to support Planned Parenthood's abortion-on-demand factories. It seems Lea Pool and her backers at the National Film Board have fired a dark and angry salvo back at the "pink ribbon" industry that, if the film's subtext is anything to go by, is guilty mainly of making it more difficult to politicize the disease and make it the realm of angry feminists with anti- capitalist leanings. Well-produced, but probably not a fair portrayal of mainstream and corporate anti-cancer efforts. Cynical and borderline juvenile in its contrarianism. C+.

I was very eager to see this movie. I am a skeptic by nature and the barrage of pink the last few years has had me wondering. This movie has an agenda. The film wants to be the black in the pink parade. That is OK. A valid point the film makes is that corporate America is making money on the "pink". Solid points are KFC making profits off selling dubious food under the "pink" banner. Estee Lauder selling cosmetics that may contain cancer causing ingredients under the "pink" logos. The NFL trying to refurbish their image with "pink" everything in October. Clearly most businesses involved have self serving motivations. I was happy to see that brought out. They had some stage 4 cancer patients express their displeasure with the happy joyful pink parade. I sure respect the opinion of the ladies but I suspect their are an equal number of cancer patients that appreciate the attention of the pink awareness. We were not shown many differing opinions.The film makes some great points about working on prevention instead of the phantom cure which may or may not come. This was a solid idea that should have been more fleshed out.Where the film fails is making the environmental connection. It ventures into kooky junk science territory a bit here. They implied Ford should not be involved with breast cancer awareness because they make cars and cars pollute. OK.We get to the end of the film and we are off the rails a bit now. We have to blame President Bush for "using" breast cancer awareness for his mid east policies advancement. (They must have missed Obama's use of breast cancer awareness 2009-2011) The movie was made in 2011.Overall it is a bit of a mess in a cinematic sense. It is sort of hard to watch. It doesn't flow well. The people in the film all seemed a touch angry or just professional activists.The film also seemed angry at the many and mostly good people trying to help other people and fight this horrible disease. I find it hard to fault people trying to raise money to help others in our communities even if the "pink" charities may have jumped the shark so to speak.A great subject that is not popular to talk about. Too bad it wasn't done by competent people.

[...]The film looks at the issue from many different aspects. It looks at the marketing of a disease, and what could be called the "breast cancer industrial complex," in which many corporations are profiting from women's pain. They, of course, look at the amount of money that Komen spends on marketing, legal battles, and executive salaries versus the comparatively small amount that it contributes to research. It also examines the environmental hypocrisies of the pink ribbon movement, including the fact that many of the corporate sponsors of the movement have historically used products linked to cancer, such as Yoplait using RBGH-containing dairy. It looks at the fact that so little funding is designated to examining potential environmental causes such as pollutants, and the clear conflict of interest that would involve given the industrial contributors to Komen.The film also explores the problems with Komen's messaging. They speak to a support group of women living with stage four breast cancer, who talk about how it feels to have cancer paraded as something pink and pretty and normal. (The filmmakers typically juxtaposed these interviews with shots of people at Komen race events waving pink pompoms and streamers and cheering.) They spoke candidly about how they feel that there is not a place for them in the current dialogue surrounding cancer, as they are viewed as the "angel of death" in a typical group of people living with breast cancer. They also touch on the sexualization of the disease, speculating that one of the reasons that it receives so much media attention is that it affords people the opportunity to say "breast" on the news. All of these interviews were incredibly poignant, articulate, and at times heart-wrenching, and while in general I would have liked to have had interviews with more people overall, the subjects that were featured were chosen very wisely.This is an exemplary work of activist documentary filmmaking. Unlike some other examples of the genre, it does not beat you over the head with emotional pleas (though some moments are incredibly emotional), but rather calmly lays all of the rational arguments out before the viewer. It is a difficult task to take down a giant like Komen, but this film firmly does so with elegance and grace.Read the full review here: http://mattreviewsstuff.com/2012/04/28/pink-ribbons-inc/