just watch it!

Highly Overrated But Still Good

This is a dark and sometimes deeply uncomfortable drama

Story: It's very simple but honestly that is fine.

I think it's a universally known fact that many Americans actually don't know a lot about other nations and cultures. For me, I thought the focus was more about how clueless the Americans were trying to run this campaign for a country they knew little about and seemed to simply do what they could to get Goni in office then fail to help follow through with the promises they made. I blame the Americans for Goni achieving the presidency and then his demise for never coming through. I do believe without the Americans Goni would not have won and therefore the issued that followed would not have happened.I felt the film showed the power the people hold in Bolivia and how significant their opinions are as well as their ability to be heard.I suppose each person will see this film in their own way, but if you don't know a lot about Bolivia or the recent politics, this is a good film to watch to learn about the recent presidential topics.

This film is a documentary about how a group of American political consultants, led by James Carville, helped elect a president in Bolivia.It is a cliché that colonialism is a natural byproduct of the industrial revolution. The need for export to foreign markets seems to include our political machinations. What else are political consultants going to do in off years? This film is outstanding if only for the fact that the cameras rolled everywhere; we get to see some very private moments with both the consultants and their clients.What is most shocking about this film is how out of touch their candidate is, a fact which seems to phase the consultants not at all. Their advice to him is right on ("You have to act quickly after the election") but the obvious incompetence of their man does not really register with the Americans. Once he's elected, he raises taxes on the poor masses, who have already been protesting in the streets for months, and who then riot, burn buildings, and get massacred by the army. Duh! It's a real Marie Antoinette moment.The only thing I felt was lacking from the film itself is some information on the second candidate (Manfred Reyes) though technically the filmmakers were not responsible for reporting on the other candidats. The third candidate was an obvious sleazeball (advocates the coca trade as a solution to Bolivia's problems) but the middle man was a mystery. Was he really a fascist? Where did his money come from? How sincere was he about anything? We don't really know. I wouldn't trust any of these creeps to watch my 50 cents while I left the room. So if you want a good dose of how disastrous and pathetic Americans are when it comes to foreign countries, this film is a gold mine. In the age of Iraq it's kinda tame, but the principles are the same. It made a big impact on me. I walked around for a few days wondering what it would actually take to turn around a country as messed as Bolivia. I was also annoyed by how dependent Bolivians seem to be, looking to the government as their only solution. It's a different world out there, amigo.

Want a reminder of why so many people around the world think Americans are clueless, ignorant and narrow-minded? Go see "Our Brand is Crisis." Rachel Boynton seems shocked that Bolivians use modern campaign techniques: polls, focus groups, etc. Who would have thought, huh? I have news for Boynton: they also have highways, email, television and movie theaters. Yes, I know it must come as a shock to you.The whole tone of the film is so patronizing (poor little people being helped by big-shot Americans) I cringed most of the time. At the movie theater where I saw this film there were many South Americans and once the lights went on, I could see them rolling their eyes and hear their comments: shallow, patronizing, clueless. I could not have agreed more.

How to remake the image of a once unpopular president, who is now a candidate and how to market him and sell him to voters, is the basis of this excellent documentary. Rachel Boynton chronicles in vivid detail about the experience in this wonderful documentary.The idea of importing a team of American image consultants that have been notorious in the United States for their work in helping elect president Bill Clinton, not once, but twice, seems to be a novel idea for politics in South America. How will this team, headed by James Carville fare in helping to elect Gonzalo Sanchez de Lozada, a man who was an unpopular president in that country, seems to have made some sense to this candidate for his successful bid for a second term. After all, Mr. Sanchez de Lozada governed the country from 1993 to 1997, so why try to have the campaign run by Mr. Carville and his gang of experts?Ms. Boynton takes us, the viewers behind the scenes to meetings that one would imagine would have been closed to her camera crew. We see people like Jeremy Rossner and the advertising pundit Tad Devine shooting ideas about how to present the candidate for a possible victory. American style campaign tactics seem to be the selling point to the candidate and his team. After all, the stakes are high and the man running for office doesn't want to take any chances. There are a lot of candid moments in the film which seem to indicate the director got a free hand about what to capture in film.Rachel Boynton shows a knack for capturing all the insanity of the situation and the people preparing a man to be accepted by his people with an American team behind him.