Once in a Lifetime: The Extraordinary Story of the New York Cosmos
Once in a Lifetime: The Extraordinary Story of the New York Cosmos
PG-13 | 19 May 2006 (USA)

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In the 1970s the North American Soccer League marked the first attempt to introduce soccer to American sports fans. While most teams had only limited success at best, one managed to break through to genuine mainstream popularity - the New York Cosmos. The brainchild of Steve Ross (Major executive at Warner Communications) and the Ertegun brothers (Founders of Atlantic Records), the Cosmos got off to a rocky start in 1971, but things changed in 1975 when the world's most celebrated soccer star, the Brazilian champion Pele, signed with the Cosmos for a five-million-dollar payday. With the arrival of Pele, the Cosmos became a hit and the players became the toast of the town, earning their own private table at Studio 54. A number of other international soccer stars were soon lured to the Cosmos, including Franz Beckenbauer, Rodney Marsh, and Carlos Alberto, but with the turn of the decade, the team began losing favor with fans and folded in 1985.

Reviews
Wordiezett

So much average

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Claysaba

Excellent, Without a doubt!!

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CrawlerChunky

In truth, there is barely enough story here to make a film.

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Staci Frederick

Blistering performances.

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OldSchoolWhitey64

I really liked it, but it just moves by too fast.There were so many moments and subjects that they should have dwelled on a little longer,that they cut away too fast from.This may be because the attitude expressed early in the movie,about Americans' attention spans;that ours are so short,they can't focus long enough on the game of soccer(i.e. football)to appreciate it,and I think the filmmakers edited it to fit that,in the assumption that us Yanks wouldn't find it interesting if the film had been done like their football docs.Maybe they're right,maybe most of us wouldn't,but I know I would have,and I wish they had done so.They could have filled it up with so much more detail,more stories,and so on.Good ,but should have been much more.

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wayneetw-1

I was the radio broadcaster for the Rocheter Lancers of the North American Soccer league from 1975-1980 and I spent quite a bit of time at Giants Stadium seeing Cosmos games,if we weren't playing. The film brought back all kinds of memories. It was great. I never would have recognized Shep Messing who played for Rochester in 1979. Also Chinaglia (sp?) I thought looked like Tony Soprano today. The Lancers used to play the Cosmos twice a year, once in New York (rather New Jersey) and once in Rochester. Plus we played a semi final series against the Cosmos in 1977...losing both games. We didn't beat the Cosmos after 1976. Still despite our lack of success, the Cosmos were a great team to watch. Anyboy who was a US soccer fan in the 1970's should like this movie. I didn't know it existed until I saw it on ESPN2 on 9/20/06.PS-Downing Stadium on Randall's Island was my least favorite venue to broadcast from...Giants stadium was the best||| Yankee stadium was fun too in 1976.

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James McNally

I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.

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Cabrone

What a crazy laugh the New York Cosmos must have been back in the 70s! This is the story of one man and his dream to turn what was not much more than a pub team playing in a delapidated stadium into one of the best. Although the wheels came completely off in the early 80s it must have been huge fun whilst the show was on the road. As a football fan what would I have given to have Pele and Beckenbauer in my team (maybe even the crazy Chinaglia too), football is all about passion and dreams and the management team at the Cosmos delivered the fantasy in spades.The film runs at a slick pace and there are lots of funny moments, the Mick Jagger bit made me laugh out loud. If you love football go and see it, you won't be disappointed. If you don't you'll still enjoy it as this is as much about all the clashing egos as much as what the team did on the pitch.

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