IKEA: How Do They Really Do It?
IKEA: How Do They Really Do It?
| 16 October 2022 (USA)
IKEA: How Do They Really Do It? Trailers

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Reviews
SeeQuant

Blending excellent reporting and strong storytelling, this is a disturbing film truly stranger than fiction

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Janae Milner

Easily the biggest piece of Right wing non sense propaganda I ever saw.

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Guillelmina

The film's masterful storytelling did its job. The message was clear. No need to overdo.

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Sarita Rafferty

There are moments that feel comical, some horrific, and some downright inspiring but the tonal shifts hardly matter as the end results come to a film that's perfect for this time.

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