Very very predictable, including the post credit scene !!!

When a movie has you begging for it to end not even half way through it's pure crap. We've all seen this movie and this characters millions of times, nothing new in it. Don't waste your time.

Like the great film, it's made with a great deal of visible affection both in front of and behind the camera.

All of these films share one commonality, that being a kind of emotional center that humanizes a cast of monsters.

How's this for a story? For sixth months between 1998 and 1999 one million Ecstasy tablets were smuggled into New York from Amsterdam by a tiny cartel. The young mules were able to sail through customs on account of looking exactly like law-abiding Hasidic Jews – yarmulkes, rekels and all. But these were no dime-store disguises. They really were Hasidic Jews, looking to make some extra gelt. One was even arrested after refusing to ride a bus on the Sabbath, giving cops extra time to catch them. What a great idea for a film, you say? Well now.Jesse Eisenberg plays Sam Gold, a wide-eyed restless Yeshiva from Brooklyn, who dreams of marrying the girl up the street and busting out of his old man's garment business. After his Bad Hasid neighbour (Bartha) offers him a gig ferrying "medicine" to the States, he's soon mingling in nightclubs with pill-popping gentiles, falling for the boss's moll, and symbolically and literally severing ties with his community by cutting off his sidelocks. What's the betting he's heading for some kind of fall? The Yiddish word Aroysgevorfen refers to that which is thrown away, wasted – and so it is with this promising set-up. As Jewish crime pictures go, it was never exactly going to be Once Upon a Time in America, but what could have been a fascinating film about what happens to a person's sense of identity when they so dramatically stray from their faith all but renders Hasidism a gimmicky hook to hang a dull, trite redemption tale on. They may as well have used circus clowns. Sam appears to make the transition to international MDMA-runner without a tremor, while there's zero sense of the sheer trouser-filling, slippery-palmed panic accompanying the actual business of drugs-smuggling. Like the Golem of Jewish mythology, Holy Rollers has feet of clay.

Sam Gold (Jesse Eisenberg) is a young man whose life is run by his Orthodox Hasidic Jewish upbringing. He lives at home, works for his father, and will marry only the woman he is set up with. Everything changes, however, when he accepts a job offer from Yosef (Justin Bartha), his best friend's older brother who serves as the community's black sheep. Presented as a free trip to Amsterdam, Sam quickly discovers that to return home, he will have to carry Ecstasy through customs. While he is clearly shaken by this foray into the world of drug running, he quickly realizes what kind of financial benefit this trade could bring him. He begins training other down-on-their-luck Jews to smuggle drugs and before long, asserts himself as a valuable part of kingpin Jackie Solomon's (Danny A. Abeckaser). But as the deals get bigger, Sam's family life falls apart and he comes closer and closer to the edge as the feds get closer."Rollers" gets some good-enough performances from the cast. Eisenberg brings a certain emotional attachment to the project and does an admirable job of making Sam his own man instead of a Mark Zuckerberg as a drug mule. Bartha, usually the comic relief, plays well against-type and embraces the black sheep junkie with flair. Based on real events, the film's setting is interesting but fails to develop as I would have liked. There's a great story to be told within the framework of the "Orthodox Jew struggles with the abandonment of his family and faith in order to make good money" plot line. Unfortunately, director Kevin Asch and screenwriter Antonio Macia neglect this, the most intriguing aspect of the tale. Instead, the focus is placed on a cookie-cutter love triangle that stagnates the flow of the film and brought about boredom on my part. A refocused narrative could have made "Holy Rollers" an engrossing film. Instead, the final product is mediocre at best.My site: www.thesoapboxoffice.blogspot.com

Based on real events in the 90s, apparently, Holy Rollers tells the story of Sam Gold, (Jesse Eisenberg) a Brooklyn Hasidic Jew who, feeling hemmed in by the predetermined path mapped out for him, becomes involved in drug smuggling using Hasidic Jews as mules because they don't - or didn't, at that point - get searched by airport Customs.I had two problems with this film. One, while I understand that much of Sam's background had to be shown for expositional and dramatic purposes, it wasn't something which I felt easy to get to grips with. Sam's fall from grace therefore didn't have anything like the impact for me that it would for someone from his background. The other was that, for a film which was potentially quite dramatic, I didn't find much drama in it. It was all rather mundane, and drab, and "so what?" Even when potentially dramatic moments arrived (like arguments during drug meets), nothing dramatic happened.Jesse Eisenberg did well in the thankless role of Sam: for me, though, Ari Graynor was the only thing worth watching, perhaps because she played the only character who was attractive, sympathetic, and who I could identify with.

really loved & enjoyed this movie. It was engaging from the beginning. It used dark colors which helped set the mood for the cold Brooklyn winter. It's a human story between temptation & wanting to do the right thing. The main character is torn between tradition& morality. Very touching, & extremely well acted by all. If you liked the Social Network, you will also enjoy this movie; it has the same fast paced, engaging speed; you really want to know what is going to happen next. Jesse Eisenberg's acting really portrays his moral dilemma with wanting to be an observant Hasidic Jew, but being irresistibly tempted by the money of drug dealing.