Design for Dreaming
Design for Dreaming
| 31 March 1956 (USA)
Design for Dreaming Trailers

Over-the-top 1950s “Populuxe” advertisement for General Motors. A woman falls asleep and dreams of a glorious future of perfect products, including a variety of shiny futuristic dream cars and Frigidaire’s fully automated “Kitchen of the Future.” The film debuted at the 1956 General Motors "Motorama" event in New York City.

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Reviews
Titreenp

SERIOUSLY. This is what the crap Hollywood still puts out?

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Gutsycurene

Fanciful, disturbing, and wildly original, it announces the arrival of a fresh, bold voice in American cinema.

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SeeQuant

Blending excellent reporting and strong storytelling, this is a disturbing film truly stranger than fiction

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Tyreece Hulme

One of the best movies of the year! Incredible from the beginning to the end.

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Seamus2829

I just saw this weird assed film short recently on the Arts Channel (a free station offering short snippets of Classical & Jazz,along with film shorts,and excerpts of (some) classic films. This film short was directed by the legendary bad film director, William "one shot" Beaudine (aptly named for his penchant of using any take,no matter how good or bad it was), who directed such film classics as "The Bowery Boys Meet A Brooklyn Gorilla" & "The Ape Man". This film short reminded me of an uber surreal film I saw a few years back entitled "Dreams That Money Can Buy", about a dream agent that sets up various people with the kind of dreams one would probably experience after a midnight snack of fried clams & a chocolate malted. It would probably make for a perfect short film opening for such films as "W.R.:Mysteries Of The Organism", or even "Reefer Madness". I'm just wondering if this film short is available on DVD, or even the old school VHS format (I know that companies such as Video Wizard or Weirdo Video,that gets all sorts of whacked out film fare would probably have something like this available for mail order). A strange little item that's worth seeking out.

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superuser1400

i simply love this short film. It' about a woman who loves cars, who dreams about going to a futuristic car show, with a masked man. I love most of the 50's cars, and i love the part where they are in a kitchen, and we see all sorts of cool gadgets. Then she has her relaxing time, and takes out her wonderful cake, which is very amusing, and then they have a futuristic dance. Then they show a fabulous selection of cars and fashion, I love the cars and I love the fashion. Then they travel on a futuristic road, and we see the city of the future. I love the songs in this film, and I watch it often. I think that anyone who gets the chance should watch this film, as it's lots of fun. I think it's in the public domain, but I'm not sure. I give it 8 out of 10.

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Jordan_Haelend

I really like this one! When you consider when it was made, particularly the general attitudes concerning cars and what many people thought *T*H*E* *F*U*T*U*R*E* would bring thanks largely to technology, it makes sense- but you have to consider these things. Elevated highways, self-steering cars, and the automated kitchen were all predicted for the future, usually centering around the year 2000.The music and dance numbers seem corny today, but I'm sure they were for the most part considered Avant-Garde for the time. I'll say this, the choreography is excellent.The short is colorful and well-photographed, and the cars certainly are (or were) fascinating. There's also no lag time, the whole production moves along quickly but without the feeling of having been rushed.Okay, it's a sales Ad. But it's an entertaining one, with or without MST3K.

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icehole4

Why in the world does this film have a positive rating on it? As of this writing, the rating here is 7.9. ICK! This film, presented by GM in 1956 to showcase their new line of cars, has an EXTREME lack of reality in it. The plot goes like this: A woman wakes up with an invitation to a ball. She doesn't have anything to wear, so suddenly she's in a formal ballgown. Next she flies after the invitation to a hotel. There she's shown a bunch of cars, along with her in designer dresses. There's also a guy in a mask (who gave me Secret Agent Super Dragon flashbacks) who leads her through this dream. In the end, they enter a car together and take off on the highway of tomorrow. There's also a song going on in the background that's pretty annoying and the woman singing it can't really sing to well. Rightfully skewered on Mystery Science Theater 3000 for its bad special effects and lack of reality, this short should be avoided unless you're watching the MST3K version.

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